by Greg Pizzoli
published 2014 by Disney-Hyperion
I’m honored and thrilled to have Greg Pizzoli back to the blog this week. About a year ago we talked about Kroc and The Watermelon Seed, and in the many weeks since, that thing (and Greg!) won the Geisel Award! My kindergarteners call him ‘the BURRRRPPP man’ which I’m pretty sure is the highest praise any mere mortal can achieve.
But today! Today is the birthday of Greg’s latest and greatest, Number One Sam. This is my favorite tweet about it:(And side note, you should follow Matt Roeser at Candlewick cause he has impeccable taste and eyeballs.)
And this (!) is the trailer:
Greg chatted with me about process and art and picture books, and I’ve read these answers about a billion times and am still learning. Enjoy!
Your spot color. Wow! Can you talk about why such a stripped-down design with a limited color palette is such a powerful visual device?
To be honest, I’m not sure. But, I think it comes down
to working from an intention, and just having a plan, or restrictions
set in place from the beginning. You can’t just grab another color
from somewhere – when it comes time to make final art, we’ve done
rounds of pantone tests and paper tests, and the limitations and
possibilities are in place, so nothing is casual. Maybe it makes you
consider things in a way that is unique to working in that way?
I know for me, if I’m doing a book that is printed in a limited color
palette, it can feel restrictive in one sense, but there is a real
freedom within the limitations, if you know what I mean. There’s not
endless guessing the way there might be with a CMYK book. Obviously we
do lots of tests and make sure we get the base colors right for the
book, but once that is done, I can start carving out the drawings and
not worry too much about the colors, because we’ve done so much work
on the front end. It’s a challenge I enjoy.
Here’s a photo of a spot color test proof.
Why do you think your stories are best suited to the form of the picture
book. What can you do in this form that you might not be able to in another?
This is a tough one, Carter. Boy, I come to your blog looking to have
a good time, maybe show a video or something, and you slam me with
this “why picture books” stuff. Sheesh. “Gotcha blogging” right here.
But that’s fine, I’ll play along.
I’m kidding, of course. But, it is a tough one. I guess it’s not all
that complicated for me. I’ve always loved picture books and I think
it’s because there are so many possible ways to solve the problem of
telling a story with text and images. It’s a cliche I think, but you
really can do anything in a picture book. But here again, I like the
restrictions. As much as I might complain to my editor that I “just
need one more spread” to tell the story, it’s actually nice to have a
structure where you have to fit a complete world, with a character, a
problem, and (maybe?) a solution to that problem in only 40 (or so)
There’s something about how deliberate every decision has to be
that is super appealing to me. I’ve been working on writing a longer
thing recently, a series, and it’s not as though I’m not deliberate
when working on it, but I’ll admit that it feels as though not as much
is hinging on each line or picture in the same way. With picture
books, you don’t have room for anything to feel arbitrary. I like
Also, I thought you might want to see these. Sam started out as a
print of a weird dog (top) and then I made a print of another
(cuter) dog, and he kept coming up in my sketchbooks until he became
Number One Sam (bottom).
What do you think are the most important considerations when creating a book trailer?
How do you think through compressing an already spare narrative into a short
animation? Are there aspects to animation you wish you had access to in
picture book art or vice versa? (I guess mostly I’m curious about how book
trailers share storytelling space with picture books and what they can do
differently. Does that make sense?!)
Ya know, it’s a complicated thing this book trailer business. I am
really happy with the two we’ve done so far, but I definitely can’t
take all the credit. Jimmy Simpson, directed and animated both the
trailer for The Watermelon Seed and for Number One Sam, and he is
pretty incredible to work with. Both times we started working, I had
already finished the book, and I had a very basic sense of what I
wanted the trailer to be, but he figures out all of the transitions
and added all of the touches that make them work as well as I think
they do. For example, the “wink” shot from the Number One Sam trailer –
that’s all Jimmy. And of course, he does all of the animation.
I draw the stuff, which is somewhat complicated because you have to
keep everything separated, meaning draw the arm on a different layer
from the body, and the hand on a different layer than the arm, and the
ear on it’s own layer, etc. Basically everything needs to move
independently of everything else, but my characters are pretty simple,
so it’s not too big a deal.
And the music is key. My buddy Christopher Sean Powell composed the
music special for both trailers. What a talent, right? He plays in the
band Man Man, and has his solo music project called Spaceship Aloha,
and was a part of a pretty seminal band from these parts called Need
New Body. I’m thrilled we get to work together on this stuff.
But, to your actual question, I see the trailer and the book as
completely separate things. They have their own pacing, and their own
objectives. With the book, you want everything to feel complete, and
have an emotional pay off of some kind. And you have the narrative arc
to keep things together. With the trailer, it’s more of a tease. You
don’t want to give it all away. And I guess our objective is to just
make them fun and unique.
Book trailers have become more popular, and there is a sort of
template for how they are done that we have tried to stay away from.
We just want them to feel different enough to maybe stand out. It’s a
super small community in some ways, and my book trailers certainly
aren’t racking up millions of views or anything, but we enjoy making
them for their own sake, partly I think because we all just like
working together. If other people dig them, and check out the book on
top of that, that’s icing.
What types of trophies do you have lining your shelves? What kind do you
wish you had? Side note: What would a book called Number One Greg be about?
Beyond my published books, which I kind of think of as trophies in a
way, there are a couple. Last year when I finished the art for Number
One Sam, my editor Rotem sent me a trophy that I keep on my bookcase.
And recently I was looking through some old family photos and found a
first place ribbon that I had won for a school wide art contest in
the 1st grade. My family moved around a ton when I was little, so the
actual winning piece was lost. I remember it though! It was a big
piece of yellow poster board with a marker drawing of outer space.
Maybe it’s time to do a space book?And now for some art from Number One Sam. Thank you, Greg! (Click to make any of them larger.)